Google's August Core Update: News Publishers, Brace for Impact!"!!

What a week it's been in the world of search! Google's August 2024 Core Update has been the talk of the town, and for good reason. This update, which started rolling out on August 16th, aims to prioritize genuinely helpful content and has already shown significant impacts across the board. We're seeing some interesting trends, including sites that were hit hard by the September Helpful Content Update now surging back. It's a reminder of the ever-evolving nature of search algorithms and the importance of staying adaptable.

But that's not all that's been shaking up our industry. AI continues to make waves, with OpenAI's new deal with Condé Nast signaling a growing intersection between traditional media and AI-driven content discovery. As always, these changes bring both challenges and opportunities for news publishers and SEO professionals alike.

In this edition of The News SEO Digest, we'll dive deep into these topics and more, providing you with the insights and strategies you need to navigate this shifting landscape. From refreshing evergreen content to understanding the nuances of Google's indexing process, we've got you covered.

Now, if you'll indulge me in a bit of humble bragging: Earlier this year, NewzDash won the Best SEO Software at the European Search Awards. We're also nominated for 12 more awards, including BEST GLOBAL SEARCH SOFTWARE TOOL, BEST SOFTWARE INNOVATION, and BEST GLOBAL SEO SOFTWARE SUITE for both Gddash and NewzDash at the US Search Awards and the Global Search Awards. Wish us luck!

As always, we've curated the most important news and insights to help you stay ahead of the curve. Let's get into it!

Keep calm and SEO on,
John Shehata

PS: Make sure to scroll down to our News SEO Jobs section, many great opportunities by CNN, Fox News, Business Insider, The Athletic, Dow Jones, Amazon, Disney and more!

---

 

This week, we've been busy at NewzDash, launching two major stories and contributing data to other important pieces. Make sure to check out our DNC 2024 SEO Insights & Analysis and our comprehensive Evergreen Content guide. We've also delved into how international publishers are overtaking local news brands in Google's Top stories, a trend that's raising important questions about search relevance and the future of local journalism in search results.

---

 

SEO for News Meetup - London

If you are in London or around, make sure you come to our SEO for News Meetup - London

 

---

 

Must Read & News-SEO

• What to know about our August 2024 core update: Google's August 2024 core update aims to improve search result quality by prioritizing genuinely helpful content.https://developers.google.com/search/blog/2024/08/august-2024-core-update
• Core Update August 2024: Google's August Core Update incorporates feedback from content creators.https://www.sistrix.com/blog/core-update-august-2024/
• Google Search Ranking Issue Fixed After 4+ Days: Google resolved a ranking issue that started on August 16th.https://www.seroundtable.com/google-search-ranking-issue-fixed-37930.html
• Google: Wait Until The August Core Update Is Complete To See Effects: Google advises waiting for the August Core Update to complete before assessing its full impact on rankings.https://www.seroundtable.com/google-wait-august-core-update-complete-379...
• Video - August 2024 Google Core Update: Glenn Gabe discusses sites heavily impacted by the September Helpful Content Update surging back.https://youtu.be/C-cwNftIeb8?si=q5xnx6Tab_sXEju5
• Google’s Top stories looks broken: Are news publishers to blame?: International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.https://searchengineland.com/google-top-stories-looks-broken-445320

 

---

 

News SEO on Slack - Join 1500+ News SEOs:

Join The Conversation!

Want to stay ahead of the SEO curve? Join our News SEO Slack Community where 1500+ news SEO pros chat, share tips, and troubleshoot together. It's your go-to place for the latest insights, questions, and support. And the best part? It's FREE!

---

 

SEO Strategies, Tips & Goodies

• Refreshing Evergreen Content: A Comprehensive Guide: Learn how to refresh evergreen content to stay relevant and grow your audience.https://www.newzdash.com/guide/refreshing-evergreen-content-comprehensive-guide
• Expert evergreen tips and tricks: Discover how top newsrooms define evergreen content and get expert tips to shape your strategy.https://www.seoforjournalism.com/p/evergreen-news-seo-experts
• Google’s Martin Splitt On Why Pages Aren’t Indexed: Google explains the 'not indexed' status and offers advice on improving content quality and server performance.https://www.searchenginejournal.com/googles-martin-splitt-on-why-pages-arent-indexed/524937/
• Google’s Gary Illyes Continues To Warn About URL Parameter Issues: Google's Gary Illyes reiterates the importance of addressing URL parameter crawl issues.https://www.searchenginejournal.com/googles-gary-illyes-continues-to-warn-about-url-parameter-issues/524924/
• Video - Help! Google Search isn't indexing my pages: Martin Splitt discusses why Google Search Console might show pages as ‘Discovered - currently not indexed’ and how to fix it.https://youtu.be/Q5kYrmzNhcU?si=vgS4DrDutYgIFSDt
• 5 lessons from monitoring Google indexing on a daily basis: Discover insights from monitoring thousands of pages daily for six months.https://www.linkedin.com/feed/update/urn:li:activity:7231570712396722176/
• Common misconceptions about how to optimize LCP: This post uses field data to identify areas for LCP optimization.https://web.dev/blog/common-misconceptions-lcp
• Sumit Gupta shared something interesting about how Google Search Console calculates the "Average Position" metric: Learn how Google Search Console calculates the "Average Position" metric.https://www.linkedin.com/feed/update/urn:li:activity:7231744338043523073/
• Crawl Me Maybe? How Website Crawlers Work: Understand how website crawlers work and how they impact your site's visibility.https://ahrefs.com/blog/website-crawlers/
• How Links Impact Organic Results and Local Packs: Explore the impact of link building on local SEO and local pack rankings.https://moz.com/blog/how-links-impact-results-whiteboard-friday
• How To Identify & Reduce Render-Blocking Resources: Learn how to identify and reduce render-blocking resources for faster page loads.https://www.searchenginejournal.com/how-to-identify-reduce-render-blocking-resources/507849/

 

---

 

NewzDash: Introducing Real-Time Search Volume!!

Get a FREE Demo and Site Analysis!

---

 

Industry News

• Meta’s New Ad Tools Promise More Precise Customer Targeting: Meta introduces AI-driven ad optimization and enhanced analytics for Facebook and Instagram.https://www.searchenginejournal.com/metas-new-ad-tools-promise-more-precise-customer-targeting/524945/
• OpenAI signs deal to train on Condé Nast content, surface stories in ChatGPT: Condé Nast partners with OpenAI, allowing the use of its content for AI training and surfacing stories in ChatGPT.https://techcrunch.com/2024/08/20/openai-signs-deal-to-train-on-conde-nast-content-surface-stories-in-chatgpt/
• Authors sue Anthropic for copyright infringement over AI training: Authors file a lawsuit against Anthropic for copyright infringement related to AI training data.https://www.reuters.com/technology/artificial-intelligence/authors-sue-anthropic-copyright-infringement-over-ai-training-2024-08-20/
• Which Countries Are Using ChatGPT the Most? [Infographic]: An infographic reveals which countries are using ChatGPT the most.https://www.socialmediatoday.com/news/countries-using-chatgpt-most-infographic/724665/

 

---

 

DNC 2024 SEO Tracker - USA

Daily SEO insights and analysis by the NewzDash team. Check it out!!

---

 

Introducing Our FREE SEO SERP Tracker for News Publishers!   

New Methodology - Beyond Keywords to Comprehensive Topic Tracking: Forget traditional keyword tracking – our new methodology analyzes the entire topic landscape, monitoring thousands of trending keywords to accurately determine news content authority in this rapidly evolving field.

NESS 2024 IS HERE!! Group Discount Pricing Available

The biggest SEO Global Conference focused on SEO and Audience Growth for News Publishers ... 800 attendees from 50+ countries.

Get Your Ticket Today!

This year marks the fourth edition of our online event that is set to take place on October 29 & 30. We managed to lock down an exceptional speaker roster quite early this year, featuring amazing people from SEO and publishing. 

---

 

Important Tweets

• Glenn Gabe: Good Morning Google Land! This is the August 21st edition of "Core Update Notes".https://x.com/glenngabe/status/1826223982699274335
• Lily Ray: A little context about site recoveries from past Google core updates https://x.com/lilyraynyc/status/1825234512101486737
• Glenn Gabe: Good Morning Google Land! This is the Aug 19th edition of "Core Update Notes".https://x.com/glenngabe/status/1825501476526899538
• Brodie Clark: Whoa, this is massive SEO news.https://x.com/brodieseo/status/1825449705071129065
• Lily Ray: Wow, Reddit is now the 3rd biggest organic visibility holder in Google's US search.https://x.com/lilyraynyc/status/1825941112965480931
• Ian: I've been tracking the traffic changes for all sites monetized by Mediavine and Raptive since the start of Google's August Core update.https://x.com/keywordian/status/1826041051536306182

 

---

 

GDdash: Introducing Google Discover Tracking!!

Get LIVE Discover feed, uncover what is the most popular stories now!!

Traditional SEO tools lag with old data, NewzDash delivers real-time search volumes and rankings. Get hourly search volume estimates and rankings updated every 15 minutes with NewzDash - the only tool designed for news SEO. Try a demo today & Get your FREE Site Analysis! 

---

 

News SEO Jobs

• The Globe and Mail is looking for an Audience Growth Editor https://www.linkedin.com/jobs/view/4004241846/ 
• Lensing Media is looking for SEO Manager https://jobs.lensingmedia.de/SEO-Redakteur-mwd-de-j694.html 
• Metro is looking for SEO Journalist https://www.linkedin.com/jobs/view/3997330780/ 
• BluShark Digital is looking for Off-Page SEO/Local Search Expert https://www.linkedin.com/jobs/view/4003652844/ 
• Siege Media is looking for Freelance Senior SEO Analyst https://www.linkedin.com/jobs/view/4002285207/
• BBC Studios is looking for Curation Producer https://www.linkedin.com/jobs/view/3988710402/?refId
• BBC News is seeking an assistant editor https://careers.bbc.co.uk/job/London-Assistant-Editor%2C-Newsletters-BBC-News-W1A-1AA/799454202/
• The Washington Post is looking Newsletter Director https://www.linkedin.com/jobs/view/3987311974/
• Warner Bros. Discovery is seeking SEO Analyst https://www.linkedin.com/jobs/search/?currentJobId=3992714477
• Hearst Magazine is seeking Director of Media Strategy https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_11/job/2022759
• Stealth Start-up is looking for Chief Technology Officer (Co-Founder) https://airtable.com/appPz3j2fBQ1qyS44/pagnFgEr12FqPABSP/form
• CNN Underscored is seeking SEO Analyst https://careers.wbd.com/global/en/job/WAMEGLOBALR000078985EXTERNALENGLOBAL/SEO-Analyst
• Resignal is looking for Senior SEO Strategist https://resignal.com/job/senior-seo-strategist/
• Technologyadvice is looking for SEO Specialist https://technologyadvice.com/careers/opportunities/5238617004/
• Ramp is seeking a skilled SEO Editor https://www.linkedin.com/jobs/view/seo-editor-contract-at-ramp-3832928369/
• SUCCESS Enterprises is currently seeking a freelance SEO Developmental Editor. https://docs.google.com/forms/d/e/1FAIpQLSeolfqfr476bfOw7ac2Xjvg59XwAnaPyvVOubGSLjp_JgV9aA/viewform
• Fox News Digital is looking for a full-time SEO Production Assistant https://www.foxcareers.com/Search/JobDetail/R50025911
• The Athletic is hiring a senior editor https://jobs.lever.co/theathletic/6a2193c0-6101-4c4f-aa0e-e2b721cecc14
• The Athletic is seeking a Live Reporter https://jobs.lever.co/theathletic/c9400b7e-bf57-41b6-ac9c-dcd620fc3496
• FairPlay Sports Media is looking for SEO Manager https://www.linkedin.com/jobs/view/3977316281/
• Dow Jones is seeking an Audience Development Manager, Partnerships https://dowjones.jobs/new-york-ny/manager-audience-development-partnerships/1E64333A327F4D41B5EFD1042128A1F4/job/
• Amazon is seeking an SEO Manager https://www.linkedin.com/jobs/view/seo-manager-about-amazon-at-amazon-3934420210/
• The Walt Disney Company is looking for SEO Manager I - Customer Engagement https://geebo.com/jobs-online/view/id/1086418606-seo-manager-customer-engagement
• American Public Education, Inc. (APEI) is looking for Senior SEO analyst https://www.linkedin.com/jobs/view/senior-seo-analyst-at-american-public-education-inc-apei-3939889421/
• Fox News Digital is looking for a full-time SEO Production Assistant https://foxcareers.com/Search/JobDetail/R50025911/digital-production-assistant-seo-fox-news-media
• Business Insider is hiring an SEO Manager https://www.builtinnyc.com/job/seo-manager/269404
• North Star InboundSEO Content Manager https://www.linkedin.com/jobs/view/3960803763/
• CMI Media Group is looking for SEO Analyst https://www.indeed.com/viewjob?jk=e7f4bbbeafe3bc4c